"We are investment bankers. We do not sign
confidentiality agreements. You try to do business with
us once. If you like it you repeat. If you feel you've got
raped you do not do it again"
Denis Cambpell
A New Book from IUniverse
The Rules were simple:
Never pay in cash
Never tell the truth
Never play by the rules
"The most bizarre financial mock-epic of our age. Read
it open-mouthed; wonder and shudder."
When Heineken NV, the No. 1 European beer company,
bought Egypt's sole brewery, Al Ahram Beverages Co.,
for $280 million in October 2002, striking the biggest
deal in Egypt's financial history, most analysts thought
of it as yet another Heineken acquisition of a
successful monopoly.
But both management teams had something
more specific - and more ambitious - in mind!
Barbarians on the Sidelines, a new book to be
published
by IUniverse and to be serialized in this monthly
newsletter.
Take advantage of the tried and tested concept of pre-
publication serialization and gain early insights into this
amazing story.
The book covers the privatization of Al Ahram
Beverages company, the Egyptian beer and wine
monopoly, its listing on the stock exchange as part of
the Egyptian government efforts to stimulate stake
holders capitalism and to follow the directives of the
IMF and the later acquisition of the company by the
Heineken, the Dutch beer concern.
The book profiles the players in the field from
government officials to investment bankers to board
members with plenty of excitement and intrigue.
The book, which will be published at the end of 2003 by
IUniverse
the leading internet publisher, is to be serialized in this
monthly newsletter.
Do not go to Amazon yet! Get a taste of
what to expect by simply entering your email in the
subscription box.
Do Forward this to a Friend!
"The officer of every corporation should feel in his
heart - in his very soul - that he is responsible, not
merely to make dividens for the stockholders of his
company, but to enhance the general prosperity and
the moral sentiment of Egypt"
Albin
Jourda
"Some genius brewed Stella. We're just living off the
inheritance"
Ahmed Zayat
Roll over "Barbarians at the Gates" here comes "Barbarians on the Sidelines"
